Emirates signs $195m FIFA partnership
World Cup Soccer Emirates Airline is signing a $195 million deal to become a FIFA
Partner from 2007 to 2014 - by which time the airline will be
approximately twice its current size.
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South Africa History As a FIFA Partner, the highest level of association a sponsoring
company can have with football's governing body, Emirates has
rights to all FIFA events - including both the 2010 and 2014 FIFA
World Cups - enhanced global media exposure, and an association
with FIFA's special events and development initiatives.
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Fifa Football Street Emirates is currently an Official Partner of the 2006 FIFA World
Cup(tm) in Germany, and this new relationship cements the airline's
position as one of the world's most committed supporters of
international football.
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Johannesburg South Africa The landmark sponsorship deal - by far the largest the
Dubai-based airline has ever been involved with - was signed by
Emirates Chairman, His Highness Sheikh Ahmed bin Saeed Al-Maktoum
and FIFA President, Joseph S. Blatter, at Park Hyatt Dubai.
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Fifa World Cup Football Commenting on the deal Sheikh Ahmed said: "As an Official
Partner of the 2006 FIFA World Cup(tm), Emirates wanted to
strengthen our association with international football, the most
widely supported sport in the world. It is part of Emirates
plan to become a global brand
and household name and association with the most high-profile
sporting event in the world is one part of Emirates' strategy to
achieve that aim.
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World Cup Score "We believe sport is an ideal
vehicle to communicate with our
passengers and football is a perfect platform for us to share and
enjoy their passion and commitment. This Partnership will enable us
to achieve global awareness of our brand at football events all
around the world as well as in our home territory of Dubai.
Car Rental South Africa "It is our intention for the United Arab Emirates to host a FIFA
Beach Soccer World Cup during the rights period, which would be the
first event of its kind to be held in the Arab world. Emirates
becoming a FIFA Partner is good for Emirates, good for Dubai and
good for the UAE."
Fifa Football Rule In addition to hosting a FIFA Beach Soccer World Cup, Emirates
can also choose to host a second official FIFA tournament in the
UAE, further enhancing the country's position as a centre of
sporting excellence.
Rugby World Cup Hosting world-class sporting events is something the UAE excels
at and these two FIFA events will bring travellers from all over
the world to Dubai where the Emirate can showcase its capabilities
and infrastructure for hosting world class events, as well as its
luxury hotels, beaches, leisure facilities and great weather.
South Africa Flag Commenting on this agreement, Joseph S. Blatter, FIFA President,
said: "I am immensely proud that this prestigious and successful
airline has once again decided to place its faith in FIFA - this
time at an even higher level and with a longer-term commitment. We
look forward to working with such a dedicated partner who shares
our ideals and mission to develop and intensify the global appeal
of football even further."
Fifa Football Free Game Now A part of its Partnership status with FIFA is that Emirates has
a commitment from FIFA to ensure that at least 22 matches,
including the opening match, two quarter-finals, two semi-finals,
the third place play off and the final of both the 2010 and the
2014 FIFA World Cups may be shown on free-to-air television within
the territory of the United Arab Emirates. This is a great
opportunity for residents of the UAE to enjoy the greatest s< In
a unique move, Emirates passengers will also benefit as the airline
has the exclusive right to broadcast matches of the 2010 and 2014
FIFA World Cups either live or delayed on its in-flight
entertainment systems.
Cricket World Cup Emirates branding will be evident at all FIFA events during the
eight years of this agreement - which is some 44 tournaments and
952 matches - as well as on all FIFA merchandise and its website,
which will be seen by billions of
people during the lifetime of
this Partnership.
Durban South Africa As FIFA's only Travel Partner, Emirates receives preferred
airline status and a commitment from FIFA to develop business with
Emirates, including team/association travel wherever logistically
possible, which will allow the airline to grow through exposure to
new
customers around the world and
to further develop Dubai as one of the world's premier travel
hubs and destinations.
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